Monday, December 16, 2024

Innovation, precision and leadership: the visual values of Cetil's new image

Our company is evolving, broadening horizons and experiencing new challenges within the energy sector. That is why we have updated our corporate image, to clearly reflect our essence and aspirations.

We have left behind the image that has accompanied us these last few years to welcome a more modern and recognizable logo. Conceived as a solid, compact and visually balanced shape, the new Cetil image shows a clean and minimalist composition, with fluid lines and a final point that adds a touch of uniqueness.

In addition, we have replaced the Dispensing Technology slogan in the logo to focus on broader, more technological communication with Innovate. Measure. Lead; a new statement of purpose and values ​​in which we have encapsulated the main pillars of our brand.

As for the colour palette, we have opted for elegant colours in modern tones, capable of communicating professionalism and adaptability. Through these new colours we want to reflect our direct connection to technology and environmental responsibility.

We have chosen green as the main colour, combined with lighter shades symbolizing progress, balance and commitment. Our intention is to transmit confidence and modernity, with a vision of the future focused on efficiency and harmony between innovation and respect for the environment.

Through our new branding, created by Black Milk creative studio, we want to reflect modernity, opening the doors to new technologies and alternative energies. This strategic move reinforces our capacity for innovation, precision and leadership, as well as visually establishing us as strong leaders in the sector.